A pool service CRM that grows your routes and closes more repair work, without adding office hours.
Your route software tracks stops and chemicals. Alcreo handles the business around it: replying quickly to new inquiries, following up on pump and heater quotes, billing weekly service automatically and sending opening and closing reminders on time.
A pool route grows one customer at a time. Repair work is where margin often is.
Pool companies win on reliability and communication. These gaps tend to cost customers and repair revenue:
New inquiries that wait
A new homeowner asks about weekly service. A reply two days later is often too late.
Repair quotes that stall
Pumps, filters and heaters need approval. Without a reminder, owners wait until something breaks completely.
Owners who don't see the work
Customers don't always know you came unless you tell them, and that makes the monthly bill harder to justify.
Billing every month by hand
Invoicing dozens of route customers manually means late payments and missed declined cards.
Openings and closings sent late
Seasonal reminders go out by hand, often after customers have already called someone else.
Loyal customers, few reviews
Long-time customers are happy, but almost none have posted a review.
The business side of a pool service company
These work alongside your route software, not instead of it.
A website built for local search
Pages for weekly service, repairs, equipment, green-to-clean and openings and closings, plus pages for the areas you cover.
Quick replies to new inquiries
New inquiries get a text and email with plan options and a way to start service.
Missed-call text back
When you're at a pool, callers get a text and can describe what they need.
From inquiry to route
See each inquiry, repair quote and active customer by stage and monthly value.
Repair quote follow-up
Equipment quotes get a polite follow-up that stops when the owner approves or replies.
Visit notes by text
Send a quick note or photo after a visit, so owners see the work you're doing.
Automatic monthly billing
Bill route customers by card or ACH, with alerts when a payment fails.
Opening and closing reminders
Seasonal reminders go out on schedule with a link to book.
Review requests
Ask long-time customers for a review at good moments, with a direct link to your Google profile.
From a green pool to a weekly route customer
A family buys a house with a neglected pool and searches for help. Here's how the next two weeks could go.
Inquiries that don't sign up get a check-in before opening season.
This is an illustration of how the system can work, not a specific customer's results.
- Day 1Form with photosThey upload a photo of the green pool. A reply goes out with next steps.
- Day 1Quote sentYou send a green-to-clean quote and a weekly service option.
- Day 3ApprovedAfter a reminder, they approve the cleanup and pay online.
- Day 5Cleaned upYour tech clears the pool and sends a before-and-after photo by text.
- Day 6Weekly planThey choose weekly service and set up autopay, and you add them to a route.
- Every weekVisit notes and billingVisit notes, monthly billing and seasonal reminders run on schedule.
Set up for the work you do
Weekly routes, repairs and commercial pools each need a different flow.
Weekly service routes
Recurring residential customers.
- Sign-up and autopay
- Visit notes by text
- Failed-payment alerts
- Annual price-update notices
Repairs and equipment
Higher-ticket work for existing customers.
- Repair quote follow-up
- Deposit collection
- Parts-arrived notifications
- Warranty reminders
Commercial and HOA pools
Contracts with boards and managers.
- Bid and proposal tracking
- Contract renewal reminders
- Monthly invoicing
- Service notes per account
Keep your route software. Add sales and billing.
If you run routes, stops and chemical logs in pool service software, keep it. Alcreo isn't a routing tool.
What usually slips is the business around the route: answering new inquiries, following up on repair quotes, billing every month, seasonal reminders and reviews.
Alcreo connects with QuickBooks for invoicing and payments, and during setup we import your current customers so billing and seasonal reminders can start right away.
Is Alcreo a good fit for your pool company?
It's built for owner-operators and small pool companies that want more route customers and repair work.
A good fit if
- You want to add route customers steadily
- Repair quotes often go without a follow-up
- You bill route customers by hand
- Your website doesn't explain your plans
Probably not the right tool if
- You need route optimization or chemical logging
- Your route software already handles billing and customer messages well
- You only do commercial pools under long contracts
Visit notes and reminders customers opted into
Visit notes and seasonal reminders are welcome when customers agreed to them.
Consent on every form
Forms include clear, unchecked texting consent with links to your privacy policy and terms.
Opt-outs honored automatically
STOP replies and email unsubscribes are honored right away.
Registered business texting
We help you register your number for A2P 10DLC, which mobile carriers require for business texting from local numbers.
Policies that stay current
Growth includes an auto-updating privacy policy, terms and cookie consent for your website. On Launch it's a $20/month add-on.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your pool service company website could look like
A bright, simple site that explains your plans and makes starting service easy.
Service and city pages help you show up for searches like "pool cleaning service near me" and "pool pump repair in [your city]." Clear plan pricing, service areas and real reviews help owners sign up.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your pool service company works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for pool service companies
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with service and plan pages
- ✓CRM, customer pipeline and follow-up
- ✓Missed-call text back, booking and texting
- ✓Automatic billing, visit notes and reviews
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with service and city pages
- ✓Seasonal reminder and repair follow-up buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each service category and location.
AI for the routine work, with your team in charge
For a pool company, AI is helpful for writing visit notes, drafting repair quote follow-ups and answering questions like which days you service a neighborhood. Your techs still make the calls about equipment.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "three weeks before opening season, text past customers a booking link for their pool opening, then email a reminder a week later" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from pool service owners
Don't see yours? Book a 15-minute call and ask us directly.
Does it replace my route software?+
No. Keep your route software for stops and chemical logs. Alcreo handles your website, inquiries, quotes, billing, visit notes and reviews.
Can I bill route customers automatically?+
Yes. Weekly service can be billed monthly by card or ACH, and you're alerted when a payment fails.
Can I send notes after each visit?+
Yes. Send a quick text with notes or photos after a visit, so owners see what you did.
Can you follow up on repair quotes?+
Yes. Equipment quotes get a follow-up schedule that stops when the owner approves, replies or declines.
Can you run opening and closing reminders?+
Yes. Seasonal reminders go out on schedule to customers who opted in, with a link to book.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other home services businesses we set up
Related: Alcreo Payments · Missed-call text back · CRM & pipeline · Automations · Google Local Services Ads · Websites
More customers on the route, and fewer repair quotes left hanging.
Book a free 15-minute demo and we'll start building your website live on the call.