Show up at the top of Google. Pay per lead, not per click.
Local Services Ads appear above regular search results with the Google Verified badge, and you pay for leads instead of clicks. We get you set up and verified with a step-by-step setup guide, then manage the account. You pay your ad budget directly to Google, and every call and message lands in your Alcreo CRM.
Google screens every business first
Local Services Ads are only open to certain service categories and areas, and Google verifies each business before ads run. Screening usually takes about 3–4 weeks after documents are submitted.
Requirements vary by category and location. Google makes the final call on eligibility.
Are you ready for Local Services Ads?
Tick what's true today. We'll tell you where you stand.
We set it up with you. You control the ad budget.
Your Local Services Ads account is yours, billed to your card by Google. We do the setup work and manage it from there.
Check eligibility
We confirm your category and service area qualify. You create your Local Services Ads account and share access with SEO@alcreomedia.com.
Gather documents
Our setup guide lists every license, insurance certificate and check you need, and we help you collect them.
Google screening
We submit everything and follow up. Screening usually takes about 3–4 weeks.
Go live
You set a weekly budget paid directly to Google. We tune job types, areas and hours, and review your leads.
The Local Services Ads setup guide
A plain-English checklist of what Google asks for, so nothing holds up your screening.
Get the free guide
Or download the PDF now, or read it on our Guides page.
Download the free guide (PDF)You pay for leads, not clicks
Google filters spam and duplicates before you're charged, and reviews charged leads again afterward. Results and lead volume aren't guaranteed.
From verification to booked jobs
Setup and verification
Account setup with our setup guide, documents submitted, and follow-up until Google approves you.
Profile and service areas
Job types, service areas, hours and photos set to bring in the work you want.
Budget and leads
Your weekly budget paced, every lead rated, and poor-quality leads reported for credit.
Every lead in your CRM
Calls and messages tracked in Alcreo, with missed-call text back and review requests after the job.
Included in Growth. You pay Google for leads.
Local Services Ads management is included in the Growth plan for businesses that qualify. There's no setup fee: you create your Local Services Ads account and share access with SEO@alcreomedia.com, and we take it from there. Your ad spend is separate: you choose a weekly budget and Google bills your card directly for each lead.
Local Services Ads questions
Is this the same as Google Ads?+
No. Local Services Ads sit above regular search ads for many local searches, require Google's screening, and charge per lead instead of per click.
How long until my ads run?+
Google's screening usually takes about 3–4 weeks after your documents are in. Our setup guide and checklist get everything ready up front so nothing holds it up.
Are the leads guaranteed?+
No one can guarantee lead volume or results. What Google does is charge only for valid leads, filter out spam and duplicates, and credit some poor-quality leads. The old "Google Guaranteed" badge and its customer money-back guarantee were replaced by the Google Verified badge in October 2025.
Do I pay for bad leads?+
Invalid leads aren't charged, and Google may automatically credit low-quality leads within 30 days. You can also report a lead for review. We rate your leads and report the ones that qualify.
Who pays for the ads?+
You do, directly to Google. You set a weekly budget, and your monthly spend won't go over roughly that budget times the average weeks in a month. Management is included in the Growth plan.
What if I don't have insurance yet?+
Alcreo Insurance can quote general liability and other coverage, often online in about 10 minutes for eligible businesses.