Booking with deposits, consent forms and fill reminders for lash and brow artists.
Lash and brow work depends on timing: full sets that need a deposit, consent forms that should be signed before the client sits down, and fills or touch-ups that need to happen on schedule. Alcreo handles all three, plus your DMs and aftercare messages.
Most lash and brow artists work without a front desk
That makes these gaps more common:
No-shows on two-hour appointments
A missed full set costs a whole morning, and without a deposit there's nothing to protect it.
DMs answered on your break
New clients message while you're mid-set, and replies wait until you're free.
Fills that become full sets
Clients who wait too long need a new full set, and some book it elsewhere.
Forms at the appointment
Filling out consent forms on arrival takes time out of the appointment.
Touch-ups that slip
Microblading and lamination touch-ups need timing, and clients forget.
Selfies, but few reviews
Clients share their lashes online but rarely leave a Google review unless asked.
Booking, forms and reminders for lash and brow work
Everything here runs from your phone, so you can stay focused on the client in your chair.
A website with your best work
Pages for classic, hybrid and volume lashes, lifts, brow shaping, lamination and microblading, with a portfolio.
Online booking with deposits
Clients book full sets, fills and brow services online and leave a deposit to hold the time.
Consent and intake forms ahead
Consent, allergy questions and aftercare acknowledgment are completed before the appointment.
Fill and touch-up reminders
Clients get a reminder when their fill or touch-up is due, so they don't wait too long.
Waitlist texts
When someone cancels, waitlist clients get a text to take the slot.
DMs and texts in one inbox
Instagram, Facebook, text and web chat messages land in one inbox you can check between clients.
Aftercare messages
Aftercare instructions go out automatically after each service.
Fill memberships and packages
Offer fill memberships or brow packages billed automatically.
Review requests
After an appointment, clients get a request with a link to your Google profile.
From a first full set to a regular fill client
Someone books a hybrid full set after seeing your work on Instagram. Here's how the next two months could go.
Clients who don't rebook get a check-in before their lashes grow out.
This is an illustration of how the system can work, not a specific customer's results.
- Day 1Booked with depositThey book online and leave a deposit. Consent and intake forms go out.
- Day 3Forms reminderThe forms aren't done yet, so a reminder goes out. They complete them that evening.
- Day 6Full setThe appointment starts on time. Aftercare instructions go out afterward.
- Day 6Review requestA review request goes out that evening.
- Day 19Fill reminderA text reminds them their fill is due. They book.
- OngoingRegularThey book fills ahead, and reminders run on their own.
Set up for the services you offer
Lash extensions, brow services and permanent makeup each need different timing.
Lash extensions
Full sets and regular fills.
- Deposits on full sets
- Fill reminders
- Consent and allergy forms
- Aftercare messages
Brow services
Shaping, tinting and lamination.
- Online booking
- Maintenance reminders
- Brow packages
- Review requests
Microblading and PMU
Higher-value services with touch-ups.
- Consults with photos
- Detailed consent forms
- Touch-up scheduling
- Annual refresh reminders
Booking, forms and payments in one place
Many lash and brow artists use a booking app, a separate form tool, a payment app and their DMs. Each costs money, and none of them follow up.
Alcreo brings booking, deposits, consent forms, reminders, messages, payments and reviews together in one system that runs from your phone.
If you'd rather keep your booking app, Alcreo can still handle your website, messages, reminders and reviews. During setup we import your client list.
Is Alcreo a good fit for your studio?
It suits solo artists and small studios doing lashes, brows or PMU.
A good fit if
- No-shows on full sets cost you money
- Consent forms slow down appointments
- Clients wait too long between fills
- DMs pile up during the day
Probably not the right tool if
- You need product inventory or a lash training platform
- You work inside a salon that controls your booking
- You only do occasional appointments by referral
Consent forms signed before every service
Consent matters in lash and brow work. The setup keeps forms signed and organized.
Consent on file
Consent and intake forms are signed before the appointment and attached to the client record.
Texting consent on every form
Forms include clear, unchecked texting consent with links to your privacy policy and terms. STOP replies are honored automatically.
Registered business texting
We help you register your number for A2P 10DLC, which mobile carriers require for business texting from local numbers.
Policies that stay current
Growth includes an auto-updating privacy policy, terms and cookie consent for your website. On Launch it's a $20/month add-on.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your lash and brow studio website could look like
A clean, polished site with your portfolio and booking one tap away.
Service and city pages help you show up for searches like "lash extensions near me" and "microblading in [your city]." A portfolio of real work, clear policies and reviews help new clients book with confidence.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your lash and brow studio works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for lash and brow artists
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with service pages and portfolio
- ✓CRM, client pipeline and follow-up
- ✓Online booking, social inbox and texting
- ✓Deposits, consent forms, reminders and reviews
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with service and city pages
- ✓Fill reminder, touch-up and referral buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each business type and area.
AI for the routine work, with your team in charge
For a lash or brow artist, AI is a quiet assistant for DMs: answering questions about set styles, prep and aftercare with answers you've written, and drafting fill reminders while you work.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "sixteen days after a lash appointment, text the client a fill booking link, then send a reminder two days later" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from lash and brow artists
Don't see yours? Book a 15-minute call and ask us directly.
Can I require a deposit for full sets?+
Yes. Require a deposit or card on file for any service, with your policy shown at booking.
Can clients sign consent forms before the appointment?+
Yes. Consent and intake forms go out with the booking and attach to the client record when signed.
How do fill reminders work?+
Clients get a text when their fill is due, based on the timing you set. It stops when they book.
Can I schedule microblading touch-ups?+
Yes. Touch-up reminders go out on the timing you choose after the first session.
Do I need a front desk?+
No. Booking, deposits, forms, reminders and aftercare messages run on their own.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other beauty & personal care businesses we set up
Related: Scheduling · Alcreo Payments · Business texting · Automations · CRM & pipeline · Websites
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