Booking and follow-up for estheticians that turn first facials into regular skin care clients.
Skin results come from consistency, and most clients need a little help staying consistent. Alcreo lets clients book with a skin questionnaire, sends aftercare automatically, keeps peel and treatment series on schedule and bills facial memberships every month.
A great first facial is a start. Results come from what happens after.
These are the gaps that keep clients from becoming regulars:
One-and-done facials
A client loves their first facial and then doesn't come back for months.
Series that stall
Peels and treatment series work best on schedule, and clients drift mid-series.
Intake on arrival
Skin history and product questions take up treatment time when they're done on paper.
Aftercare from memory
Clients forget aftercare instructions, and that affects results.
Memberships billed by hand
Monthly memberships are valuable, but manual billing is a chore.
Few reviews
Clients love the glow but rarely post a review unless asked.
Booking and follow-through for skin care
These handle the routine communication, so your time with each client goes to the treatment.
A website organized by skin concern
Pages for acne, aging, hydration, peels and dermaplaning, with clear treatment explanations and booking on each page.
Online booking with skin intake
Clients book and complete a skin questionnaire ahead of time, so you walk in prepared.
Automatic aftercare
Aftercare instructions go out after each treatment, matched to the service.
Series reminders
Clients in a treatment series get reminders to book their next session on time.
Memberships and packages
Sell monthly facial memberships and series packages that bill and track automatically.
Rebooking nudges
Clients who haven't been in for a while get a friendly text with a booking link.
Product follow-up
After a visit, send the products you recommended with a link to buy, if you sell retail.
One inbox for messages
Texts, DMs and web chat land in one inbox you can check between clients.
Review requests
After a visit, clients get a review request with a link to your Google profile.
From a first facial to a monthly member
Someone dealing with breakouts books an acne facial after finding you on Google. Here's how the next few months could go.
Clients who don't join get a seasonal check-in and an occasional offer.
This is an illustration of how the system can work, not a specific customer's results.
- Day 1Booked onlineThey book and complete a skin questionnaire. Pre-appointment instructions go out.
- Day 6First facialYou see their skin history before they arrive. Aftercare goes out after.
- Day 6Series recommendedYou suggest a six-session series. They want to think about it.
- Day 9PackageA short follow-up explains the series. They buy the package online.
- Week 12MembershipAs the series ends, they join your monthly facial membership.
- MonthlyRetainedBilling, reminders and review requests run on their own.
Set up for the way you practice
Facial bars, solo estheticians and corrective skin studios each need a different setup.
Facial bars and memberships
Volume with recurring revenue.
- Membership sign-up and billing
- Online booking
- Rebooking nudges
- Review requests
Solo estheticians
A full book without a front desk.
- Booking with skin intake
- Deposits and card on file
- Automatic aftercare
- Instagram DM inbox
Corrective treatments
Peels, series and targeted care.
- Consultation booking
- Series packages
- Series reminders
- Before-and-after photo consent
Keep what works. Add series reminders and memberships.
Some estheticians keep their current booking app. Alcreo can run alongside it for your website, aftercare, reminders and reviews.
Others move booking, forms, memberships and payments into Alcreo so each client's history and series progress lives in one place.
During setup we import your client list so rebooking and review requests can start right away.
Is Alcreo a good fit for your practice?
It works for solo estheticians, facial bars and skin studios offering non-medical treatments.
A good fit if
- First-time clients don't come back as often as you'd like
- Clients drift mid-series
- You sell or want to sell memberships
- Intake on paper slows you down
Probably not the right tool if
- You offer medical aesthetic treatments that need an EMR
- You need retail inventory management
- Your booking app already handles memberships and series well
Intake and consent on file before treatment
Skin history and consent matter for safe treatments. The setup keeps them signed and organized.
Intake and consent on file
Skin questionnaires and consent forms are completed before treatment and attached to the client record.
Texting consent on every form
Forms include clear, unchecked texting consent with links to your privacy policy and terms. STOP replies are honored automatically.
Registered business texting
We help you register your number for A2P 10DLC, which mobile carriers require for business texting from local numbers.
Policies that stay current
Growth includes an auto-updating privacy policy, terms and cookie consent for your website. On Launch it's a $20/month add-on.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your esthetics practice website could look like
A calm, fresh site organized by skin concern, with booking one tap away.
Service and city pages help you show up for searches like "facial near me" and "chemical peel in [your city]." Clear treatment explanations, your credentials and reviews help clients book with confidence.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your esthetics practice works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for estheticians
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with treatment pages
- ✓CRM, client pipeline and follow-up
- ✓Online booking, skin intake and texting
- ✓Memberships, aftercare, reminders and reviews
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with treatment and city pages
- ✓Series, membership and rebooking buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each business type and area.
AI for the routine work, with your team in charge
For an esthetician, AI can answer the questions that come in every day, like which facial to book first or how to prep, with answers you've approved, and draft aftercare and series reminders.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "after a peel, send aftercare instructions that evening, then text a booking link for the next session 12 days later" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from estheticians
Don't see yours? Book a 15-minute call and ask us directly.
Can clients fill out a skin questionnaire before their visit?+
Yes. It goes out with the booking, and answers attach to the client record.
Can I send aftercare automatically?+
Yes. Aftercare instructions go out after each treatment, matched to the service.
Can I sell series packages and memberships?+
Yes. Packages track remaining sessions, and memberships bill monthly by card.
How is this different from med spa software?+
Alcreo handles booking, forms, reminders and billing. It isn't an EMR, so medical aesthetic charting should stay in a dedicated system.
Can I keep my current booking app?+
Yes. Alcreo can run alongside it for your website, aftercare, reminders and reviews, or replace it.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other beauty & personal care businesses we set up
Related: Scheduling · Alcreo Payments · Automations · Business texting · CRM & pipeline · Websites
Help clients stay consistent, and keep them coming back.
Book a free 15-minute demo and we'll start building your website live on the call.