Day spa booking and marketing that turns gift card guests into regulars.
Many day spa guests arrive with a gift card or for a special occasion. Alcreo helps turn those visits into repeat business: gift cards sold online with reminders to redeem them, group and bridal bookings organized in one place, return-visit offers and memberships that bill automatically.
Day spas sell experiences. The follow-up after the visit is where regulars come from.
Gift cards, occasions and busy weekends bring guests in. These gaps keep many of them from returning:
Gift cards that sit unused
Recipients mean to book and forget, and the chance to win a new regular passes.
Coordinating by phone
Booking rooms, therapists and packages by phone ties up the front desk.
Group bookings by email thread
Spa parties mean several guests, deposits, intake forms and timing, often tracked in long email chains.
One-visit guests
Guests come for a birthday and don't hear from you again.
Memberships tracked manually
Members are your steadiest revenue, but billing and credits take staff time.
Reviews
Guests leave relaxed and rarely post a review unless asked.
Booking and marketing for a day spa
Room and resource scheduling can stay in your spa software if you use one. These tools focus on guests.
A website that conveys the experience
Pages for massage, facials, body treatments, packages and couples experiences, with booking on each page.
Online booking for treatments and packages
Guests book single treatments or packages and get confirmations and reminders.
Gift cards that turn into visits
Sell gift cards online and remind recipients to book before they forget.
Group and bridal bookings
Group requests collect the guest count, a deposit and individual intake forms in one place.
Intake forms ahead
Health and preference forms are completed before arrival, so treatments start on time.
Memberships and packages
Sell monthly memberships and packages that bill and track credits automatically.
Return-visit offers
After a first visit, guests get a thank-you and an offer to come back.
Seasonal promotions
Promote holiday gift cards, Mother's Day packages and seasonal treatments to guests who opted in.
Review requests
After a visit, guests get a request with a link to your Google profile.
From a holiday gift card to a monthly member
Someone receives a $150 spa gift card for the holidays. Here's how the next few months could go.
Guests who don't return get a seasonal offer and a birthday message.
This is an illustration of how the system can work, not a specific customer's results.
- Dec 20Gift card soldTheir partner buys a gift card online. It's delivered by email with a booking link.
- Jan 25First reminderThe gift card hasn't been used. A friendly reminder goes out, but they're busy.
- Feb 20Second reminderAnother reminder lands, and they book a Saturday morning.
- Mar 2First visitThey complete intake ahead and arrive relaxed. A review request follows.
- Mar 3Return offerA thank-you message includes an offer for their next visit.
- Apr 10MemberThey come back for a facial and join your monthly membership at checkout.
Set up for the guests you serve
Locals, gift card guests and groups each need a different flow.
Locals and regulars
Guests who could come monthly.
- Membership billing and credits
- Rebooking nudges
- Member-only offers
- Review requests
Gift card and occasion guests
First visits that could become many.
- Online gift card sales
- Redemption reminders
- Return-visit offers
- Birthday messages
Groups, bridal and corporate
Several guests at once.
- Group request forms with deposits
- Per-guest intake forms
- Event timelines
- Corporate inquiry pipeline
Keep your spa software if it works for you
Some spas run rooms, resources and point of sale in dedicated spa software. That's fine. Alcreo can run alongside it.
What spa software often doesn't do well is the marketing around the visit: gift card redemption reminders, return-visit offers, group coordination, seasonal promotions and review requests.
Smaller spas often run booking, gift cards and memberships entirely in Alcreo. Either way, during setup we import your guest list.
Is Alcreo a good fit for your spa?
It suits independent day spas and wellness spas.
A good fit if
- You sell many gift cards and want more of them redeemed
- Group and bridal bookings take too much coordination
- First-time guests rarely come back
- You'd like a membership program
Probably not the right tool if
- You need complex room and equipment scheduling
- You're a hotel or resort spa using property systems
- Your spa software already handles gift card follow-up well
Intake on file. Messages kept simple.
Guests share health details on intake forms. Those stay on file and out of messages.
Intake on file
Health and preference forms attach to the guest record, and reminders cover only time, place and policy.
Texting consent on every form
Forms include clear, unchecked texting consent with links to your privacy policy and terms. STOP replies are honored automatically.
Registered business texting
We help you register your number for A2P 10DLC, which mobile carriers require for business texting from local numbers.
Policies that stay current
Growth includes an auto-updating privacy policy, terms and cookie consent for your website. On Launch it's a $20/month add-on.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your day spa website could look like
A serene site that conveys the experience and makes booking or gifting simple.
Service and city pages help you show up for searches like "day spa near me" and "couples massage in [your city]." Package descriptions, photos of your space and reviews help guests choose you for a special day.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your day spa works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for day spas
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with treatment and package pages
- ✓CRM, guest pipeline and follow-up
- ✓Online booking, intake forms and texting
- ✓Gift cards, memberships and reviews
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with treatment and city pages
- ✓Gift card, seasonal and membership buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each business type and area.
AI for the routine work, with your team in charge
For a day spa, AI can help the front desk with the questions guests ask before booking, like what's in a package, what to bring or whether you take groups, and draft seasonal promotions for you to approve.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "30 days after a gift card is purchased, remind the recipient to book if it hasn't been redeemed, and again at 60 days" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from day spa owners
Don't see yours? Book a 15-minute call and ask us directly.
Can you remind people to use their gift cards?+
Yes. Recipients who haven't booked get friendly reminders on the timing you set.
How do group and bridal bookings work?+
Group requests collect a guest count and deposit, and each guest gets their own intake form.
Can I sell memberships?+
Yes. Memberships bill monthly by card and track credits automatically.
Can I keep my spa software?+
Yes. Alcreo can run alongside it for your website, gift card follow-up, promotions and reviews.
Can guests complete intake forms before arriving?+
Yes. Intake forms go out with the booking and attach to the guest record.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other beauty & personal care businesses we set up
Related: Scheduling · Alcreo Payments · Automations · CRM & pipeline · Business texting · Websites
More gift cards redeemed, and more guests who come back.
Book a free 15-minute demo and we'll start building your website live on the call.