A recruiting CRM and website for brokerages that helps you recruit, onboard and keep good agents.
A brokerage grows by recruiting good agents and keeping them. Alcreo gives you a recruiting pipeline with steady follow-up, career night registration, onboarding checklists for new agents, fair distribution of company leads and a website that works for both clients and recruits.
Recruiting and retention both depend on follow-up that busy brokers struggle to keep up
Brokers juggle recruiting, onboarding, company leads and brand standards, often without a system for any of them:
Recruiting by memory
You have a good coffee with a strong agent, then months pass without a follow-up and they join someone else.
Onboarding that drags
New agents need license transfers, paperwork, logins and training, and items fall through the cracks.
Company leads handled unevenly
Leads from the company website or sign calls go to whoever answers first, without much tracking.
Agents asking for tools
Agents want a CRM and marketing support. Without one, competing brokerages look more attractive.
A diluted brand
Every agent builds their own materials, and the brokerage's brand becomes less consistent.
A thin company review profile
Agents collect reviews for themselves, while the brokerage's own profile stays thin.
Recruiting, onboarding and company leads
Transaction management, commissions and compliance review stay in your back-office software.
A website for clients and recruits
Client pages for buying, selling and neighborhoods, plus a careers section that explains your culture, support and splits.
A recruiting pipeline
Track prospective agents from first conversation to signed, with production notes and next steps.
Recruiting follow-up
Prospects get thoughtful check-ins, career night invitations and value-focused emails on a schedule.
Career nights and one-on-ones
Prospects register for career nights or book meetings and get reminders.
Onboarding checklists
New agents get a checklist for paperwork, license transfer, logins and training, with reminders until each is done.
Company lead distribution
Leads from the company website, sign calls and ads go to agents by rules you set.
Agent communication
Send updates, training invites and announcements to your agents by text and email.
Approved templates for agents
Give agents approved email and text templates so follow-up stays on brand.
Company review requests
Clients get a review request for the brokerage after closing.
From a career night RSVP to a productive agent
A newly licensed agent sees your career night ad and wants to learn more. Here's how it could go.
Prospects who aren't ready stay on a quarterly check-in list.
This is an illustration of how the system can work, not a specific customer's results.
- Day 1RSVPThey register for career night from your careers page. Reminders are scheduled.
- Day 8Career nightThey attend and book a one-on-one with you.
- Day 12MeetingYou meet with their notes on the record. They're also talking to two other brokerages.
- Day 26JoinedAfter two follow-ups and a second conversation, they sign. An onboarding checklist goes out.
- Day 34OnboardedPaperwork, logins and training are done. Reminders stopped as each item finished.
- Month 2First company leadThey receive their first routed company lead with approved follow-up templates ready.
Set up for the brokerage you're building
Boutique brokerages, growing independents and brokerages with teams each need a different structure.
Boutique brokerages
A small, high-touch group of agents.
- Recruiting pipeline
- Onboarding checklists
- Brokerage website
- Company review requests
Growing independents
Recruiting against larger brands.
- Career night registration
- Recruiting follow-up
- Agent communication
- Lead distribution
Brokerages with teams
Teams operating under your license.
- Separate team pipelines
- Routing by team
- Approved templates
- Leader reporting
Keep your back office. Add tools for growth.
Transaction management, commissions and compliance review stay in your back-office software. Alcreo doesn't replace them.
What many brokerages lack is a system for growth: recruiting follow-up, onboarding checklists, company lead distribution, agent communication and a website that serves clients and recruits.
During setup we import your agent roster, recruiting list and company database so recruiting and communication can start right away.
Is Alcreo a good fit for your brokerage?
It's built for independent and boutique brokerages, usually with 5 to 150 agents.
A good fit if
- Recruiting follow-up depends on your memory
- Onboarding new agents is disorganized
- Company leads aren't distributed or tracked well
- Your website doesn't speak to recruits
Probably not the right tool if
- You need commission management or transaction compliance review
- You're part of a franchise with required corporate systems
- You need agent billing for desk fees and splits
Consistent consent rules for brokerage and agents
When the brokerage and its agents message from one system, consent rules should be consistent.
Consent on every form
Forms include clear, unchecked texting consent with links to your privacy policy and terms.
Opt-outs honored automatically
STOP replies and unsubscribes are honored right away.
Registered business texting
We help you register your numbers for A2P 10DLC, which mobile carriers require for business texting from local numbers.
Approved templates
The broker approves automated messages and templates, so agent communication stays on brand.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your brokerage website could look like
A site that serves clients and recruits at the same time.
Neighborhood and city pages help your brokerage show up for searches like "real estate brokerage in [your city]." A strong careers section explains your culture, support and splits to prospective agents.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your brokerage works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for real estate brokerages
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with client and careers pages
- ✓CRM, recruiting pipeline and follow-up
- ✓Booking, texting, email and lead distribution
- ✓Onboarding checklists, templates and reviews
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with neighborhood pages and an IDX listings embed
- ✓Recruiting, onboarding and agent communication buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each business type and area.
AI for the routine work, with your team in charge
For a broker, AI saves time on recruiting and communication: drafting follow-ups after a recruiting meeting, writing agent announcements and setting up distribution rules in plain English.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "after a recruiting meeting, email a thank-you the next day, a short story about agent support on day 7 and create a call task for me on day 14" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from brokers
Don't see yours? Book a 15-minute call and ask us directly.
Can I run a recruiting pipeline?+
Yes. Track prospective agents by stage, with notes, next steps and automatic follow-up.
Can new agents get an onboarding checklist?+
Yes. New agents get a checklist with reminders until each item is done, and you can see their progress.
Can company leads go to agents automatically?+
Yes. Leads from your website, sign calls and ads go to agents by the rules you set.
Can agents use the system too?+
Yes. Agents can have their own logins with approved templates. Growth includes unlimited users.
Does it replace my back-office software?+
No. Keep your transaction, commission and compliance tools. Alcreo handles recruiting, onboarding, company leads, agent communication and your website.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other real estate businesses we set up
Related: CRM & pipeline · Automations · Scheduling · Websites · Funnels · Business texting
Recruit consistently, onboard faster and keep the brand strong.
Book a free 15-minute demo and we'll start building your website live on the call.