A towing website and call handling that answers stranded drivers quickly and gets you paid before you unhook.
A stranded driver usually calls until someone answers. Alcreo texts back missed calls within seconds, collects the driver's location and vehicle details by link, sends an ETA text when a truck is assigned and lets them pay by text on scene. Your dispatch software keeps running the trucks.
Stranded drivers call until someone picks up
Towing calls are urgent. These are the gaps that send jobs to someone else:
Calls missed while driving
Your drivers are on the road and dispatch is on another call. The next caller tries another company.
Vague locations
Drivers describe where they are as best they can, and finding them takes extra time.
Repeated "where's the truck?" calls
Stranded drivers call back because nobody told them when help is coming.
Payment at the roadside
Collecting payment by card or cash on scene slows every job.
Few reviews
Drivers are grateful when you arrive, but rarely post a review unless asked.
Commercial accounts without follow-up
Shops, dealers and property managers would send steady work if someone stayed in touch.
Call handling and payment for a towing company
Dispatch and motor club portals stay as they are. These tools handle the customer side of each call.
A website built for urgent searches
Pages for towing, roadside assistance, lockouts, jump starts and winch-outs, with a large call button and service area pages.
Missed-call text back
Missed callers get a text within seconds so they know you're responding.
Location and vehicle forms
A text link lets drivers share their location, vehicle and situation.
ETA texts
Send an ETA when a truck is assigned, so drivers stay put and stop calling.
Pay by text
Send the invoice with a pay link, so payment is done before you unhook.
After-hours details
An AI assistant can collect location and details by text when dispatch is busy. Dispatch decides what happens next.
A commercial accounts pipeline
Track body shops, dealers and property managers, and stay in touch so they keep calling you.
One inbox for dispatch
Texts, web chat and Facebook messages land in one inbox.
Review requests
After the job, drivers get a review request with a link to your Google profile.
From a highway flat after dark to a five-star review
A driver gets a flat on the interstate after dark and calls three towing companies. Here's how it could go.
Commercial accounts get regular check-ins so they keep sending work.
This is an illustration of how the system can work, not a specific customer's results.
- 9:42 PMMissed callDispatch is on another call. The driver gets a text within seconds.
- 9:43 PMLocation sharedThey tap the link and share their location and vehicle details.
- 9:46 PMETA sentDispatch assigns a truck. The driver gets an ETA text.
- 10:00 PMDelayTraffic slows your driver. An updated ETA goes out so the customer isn't left guessing.
- 10:12 PMPaid on sceneYour driver arrives. The invoice goes out by text and is paid on the spot.
- Next dayReviewA review request goes out once they're home safely.
Set up for the calls you take
Light-duty towing, roadside assistance and commercial accounts each need a different flow.
Light-duty towing
Cars and light trucks.
- Missed-call text back
- Location and vehicle forms
- ETA texts
- Pay by text
Roadside assistance
Lockouts, jump starts and flats.
- Quick text replies
- Service area pages
- Pay by text
- Review requests
Commercial accounts
Shops, dealers and property managers.
- Account pipeline
- Regular check-ins
- Monthly invoicing
- Account contacts
Keep your dispatch software. Improve calls, updates and payment.
If you use towing dispatch software or motor club portals, keep them. Alcreo isn't a dispatch board or impound system.
What usually slips is communication: missed calls, unclear locations, drivers calling for updates, payment on scene and review requests.
Alcreo connects with QuickBooks for invoicing and payments, and during setup we import your commercial accounts so check-ins can start right away.
Is Alcreo a good fit for your towing company?
It suits independent towing and roadside assistance companies.
A good fit if
- Calls get missed when dispatch is busy
- Finding stranded drivers takes extra time
- Customers call repeatedly for ETAs
- You want to grow commercial accounts
Probably not the right tool if
- You need dispatch, impound or lot management
- Most of your work comes through motor club portals only
- You need police rotation management
Job texts for the call, marketing only with permission
Texts to stranded drivers are about the job they called about. Marketing goes only to people who opted in.
Consent on every form
Forms include clear, unchecked texting consent with links to your privacy policy and terms.
Opt-outs honored automatically
STOP replies and email unsubscribes are honored right away.
Registered business texting
We help you register your number for A2P 10DLC, which mobile carriers require for business texting from local numbers.
Policies that stay current
Growth includes an auto-updating privacy policy, terms and cookie consent for your website. On Launch it's a $20/month add-on.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your towing company website could look like
A fast-loading site with a large call button and clear service areas.
Service and city pages help you show up for searches like "tow truck near me" and "roadside assistance in [your city]." Clear service areas and real reviews help stranded drivers choose you quickly.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your towing company works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for towing companies
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with service and area pages
- ✓CRM, call pipeline and follow-up
- ✓Missed-call text back, location forms and texting
- ✓ETA texts, pay by text and reviews
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with service and city pages
- ✓Commercial account and review buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each service category and location.
AI for the routine work, with your team in charge
For a towing company, AI is useful when dispatch is swamped: collecting location and vehicle details by text and answering basic questions about service areas, so dispatch can focus on assigning trucks.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "when a call is missed, text the caller a location link within seconds and alert dispatch, then send a review request the day after the job" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from towing companies
Don't see yours? Book a 15-minute call and ask us directly.
What happens when we miss a call?+
The caller gets a text within seconds with a link to share their location and vehicle details, and dispatch is alerted.
Can we send ETA texts?+
Yes. Send an ETA when a truck is assigned and an update if it changes.
Can customers pay by text?+
Yes. Send the invoice with a pay link and get paid on scene.
Does it replace our dispatch software?+
No. Keep your dispatch software and motor club portals. Alcreo handles calls, texts, payment, reviews and commercial accounts.
Can you help with Local Services Ads?+
Growth includes LSA management where Google offers it for your category and area. Your ad spend is paid directly to Google.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other automotive businesses we set up
Related: Missed-call text back · Alcreo Payments · AI receptionist · Google Local Services Ads · CRM & pipeline · Websites
Answer every stranded driver, and get paid before you leave.
Book a free 15-minute demo and we'll start building your website live on the call.