A collision repair website that turns more estimates into repairs and keeps customers updated.
After an accident, people are stressed and often get more than one estimate. Alcreo takes photo estimate requests online, follows up on estimates before customers choose another shop, sends status texts at each stage of the repair and asks for a review at delivery. Estimating stays in your current software.
Customers choose the shop that feels responsive and clear
Communication is often the deciding factor in collision repair. These are the common gaps:
Estimates that walk away
A customer gets your estimate, then two more, and nobody from your shop checks in.
Drive-ins for every estimate
Many customers would happily send photos first if you made it easy.
Calls missed in the shop
The front office is busy, and callers after an accident don't like to wait.
Daily "is my car ready?" calls
Customers call for updates because nobody texts them.
Delays customers hear about late
Parts delays and supplements are frustrating when customers learn about them at the last minute.
Few reviews
Customers are relieved to get their car back but rarely post a review unless asked.
Customer communication for a body shop
Estimating, parts and production stay in your collision software. These tools keep customers informed along the way.
A website that builds trust
Pages for collision repair, dent repair, paint, hail damage and help with insurance claims, with photo estimates on every page.
Photo estimate requests
Customers upload damage photos and vehicle details so you can give a preliminary estimate.
Missed-call text back
Callers get a text with a link to send photos or book an in-person estimate.
Estimate appointments online
Customers book in-person estimates and drop-offs online, with reminders.
A repair pipeline
Track each job from estimate request to repair to delivery, with value and stage on each card.
Estimate follow-up
Customers who received an estimate get a follow-up before they settle on another shop.
Repair status texts
Send updates at key stages, including parts arrival, paint and ready for pickup.
Drop-off and pickup reminders
Remind customers about drop-off times, rental returns and pickup.
Review requests at delivery
Customers get a review request with a link to your Google profile after pickup.
From a parking lot fender bender to a review
A driver backs into a pole on a Saturday and needs a rear bumper repaired. Here's how it could go.
Estimates that don't convert get a check-in a few weeks later.
This is an illustration of how the system can work, not a specific customer's results.
- Sat 2:15 PMPhoto requestThey upload four photos and their insurance information on your website.
- Mon 8:30 AMPreliminary estimateYour estimator reviews the photos and books an in-person inspection.
- MonEstimate givenThe final estimate goes out, and follow-up starts.
- WedApprovedThey approve and drop off the car. A confirmation goes out.
- Day 6Parts delayA bumper cover is back-ordered. The customer gets a text with the new estimated date right away.
- Day 11DeliveredThey pick up the car. A review request goes out that evening.
Set up for the repairs you handle
Insurance claims, customer-pay repairs and fleet work each need different communication.
Insurance repairs
Claims with several parties involved.
- Photo estimate requests
- Claim details on the record
- Status texts
- Review requests
Customer-pay repairs
Price-sensitive customers comparing shops.
- Prompt estimate replies
- Estimate follow-up
- Pay by text
- Seasonal offers
Fleet and dealer work
Repeat business accounts.
- Account contacts
- Status updates to fleet managers
- Monthly invoicing
- Service history notes
Keep your estimating software. Improve communication.
Estimating, parts ordering and production management stay in your collision software. Alcreo doesn't replace it.
What collision software often doesn't do well is the customer side: photo requests, estimate follow-up, status texts and review requests.
Alcreo connects with QuickBooks for invoicing and payments, and during setup we import your past customers so review requests can start right away.
Is Alcreo a good fit for your shop?
It's built for independent collision and body shops.
A good fit if
- Estimates often go to another shop without a follow-up
- Customers call daily for updates
- You'd like customers to send photos first
- You want more reviews
Probably not the right tool if
- You need estimating, parts or production management
- You need insurer DRP integrations
- Your shop is part of a consolidator with required systems
Status updates customers opted into
Status updates are welcome when customers asked for them.
Consent on every form
Forms include clear, unchecked texting consent with links to your privacy policy and terms.
Opt-outs honored automatically
STOP replies and email unsubscribes are honored right away.
Registered business texting
We help you register your number for A2P 10DLC, which mobile carriers require for business texting from local numbers.
Policies that stay current
Growth includes an auto-updating privacy policy, terms and cookie consent for your website. On Launch it's a $20/month add-on.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your collision repair shop website could look like
A trustworthy site that makes getting an estimate quick and simple.
Service and city pages help you show up for searches like "body shop near me" and "collision repair in [your city]." A clear process, your warranty details and reviews help drivers choose you.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your collision repair shop works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for body shops
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with service pages
- ✓CRM, repair pipeline and follow-up
- ✓Photo estimates, missed-call text back and booking
- ✓Status texts, estimate follow-up and reviews
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with service and city pages
- ✓Estimate follow-up and review buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each business type and area.
AI for the routine work, with your team in charge
For a body shop, AI can answer common questions from stressed drivers, like whether you work with their insurer or how long repairs usually take, and draft status updates your team approves.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "when an estimate is given, text a check-in the next day, email on day 3 and create a call task on day 5 unless they approve" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from body shop owners
Don't see yours? Book a 15-minute call and ask us directly.
Can customers send photos for an estimate?+
Yes. Customers upload damage photos and vehicle details from your website or a text link.
Can I text repair status updates?+
Yes. Send updates at key stages, and customers can reply in the shared inbox.
Does it replace my estimating software?+
No. Keep your estimating and production software. Alcreo handles your website, photo requests, follow-up, status texts and reviews.
Can you follow up on estimates?+
Yes. Customers who received an estimate get follow-up messages on the timing you set, until they approve or reply.
Can you help with Local Services Ads?+
Growth includes LSA management where Google offers it for your category and area. Your ad spend is paid directly to Google.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other automotive businesses we set up
Related: Missed-call text back · CRM & pipeline · Automations · Scheduling · Google Local Services Ads · Websites
More estimates approved, and customers kept informed.
Book a free 15-minute demo and we'll start building your website live on the call.