Registration and booking for sports training facilities, from camps to year-round athletes.
Training facilities get busy around seasons and camps, then quiet. Alcreo books athlete evaluations online, handles camp and clinic registration with guardian waivers, bills memberships and session packs, tracks team training inquiries and invites athletes back before their next season.
Sports training is seasonal. Steady revenue comes from athletes who train year-round.
Facilities are busiest around seasons and camps. These are the gaps that cost athletes:
Slow replies to parents
A parent asks about training after practice. A reply tomorrow may be after they've signed up elsewhere.
Registration by spreadsheet
Camps and clinics get tracked in spreadsheets and payment apps, with waivers missing.
Evaluations without a next step
An athlete does an evaluation, and the parent never gets a clear program offer.
Off-season drop-off
Athletes stop after their season and come back too late to prepare for the next one.
Team training without a process
Team inquiries need quotes, schedules and payments tracked in one place.
Few reviews
Families see progress but rarely leave a review unless asked.
Registration and family communication for a training facility
Keep your assessment or programming tools for training. These handle bookings, registration, billing and parent communication.
A website for athletes and parents
Pages for performance training, sport-specific skills, camps, clinics and team training, with coach bios.
Quick inquiry replies
Parents and athletes get an immediate reply with an evaluation booking link.
Evaluations booked online
Book athlete evaluations online with reminders and a pre-evaluation questionnaire.
Camp and clinic registration
Registration pages with payment, waivers, capacity limits and reminders for each camp and clinic.
Guardian waivers
Parent or guardian waivers are signed online before training.
Memberships and session packs
Bill training memberships automatically and sell session packs.
Team training pipeline
Track team and club inquiries from quote to scheduled to paid.
Off-season and preseason invitations
Invite athletes back before their season with off-season and preseason programs.
Reviews and referrals
Families get review requests and teammate referral offers.
From an evaluation to a year-round athlete
A parent wants their 13-year-old to get faster before spring baseball. Here's how it could go.
Athletes who stop training get an invitation to the next camp or preseason program.
This is an illustration of how the system can work, not a specific customer's results.
- Day 1InquiryThe parent fills out your form. An evaluation booking link goes out within a minute.
- Day 1BookedThey book a Saturday evaluation and sign the guardian waiver.
- Day 6EvaluationThe coach evaluates the athlete. A program offer goes to the parent that afternoon.
- Day 9Budget questionThe parent asks about a twice-a-week option. Your team replies, and they enroll.
- WeeklyTrainingSession reminders go to the parent.
- Off-seasonYear-roundAn off-season program invitation keeps the athlete training.
Set up for the athletes you train
Youth athletes, high school and college prospects, and teams each need a different flow.
Youth athletes
Parents make the decisions.
- Parent-focused booking
- Guardian waivers
- Camp registration
- Session reminders to parents
High school and college prospects
Performance and recruiting goals.
- Evaluation booking
- Performance memberships
- Progress check-ins
- Preseason programs
Teams and clubs
Group training arrangements.
- Team inquiry pipeline
- Quotes and agreements
- Group invoicing
- Schedule reminders
Replace the registration spreadsheet and payment apps
Many facilities run camps through spreadsheets, a form tool, a payment app and group texts. It works until registration fills and details slip.
Alcreo keeps inquiries, evaluations, registration, waivers, memberships, team quotes and reminders together.
Keep your training or assessment app for programming. During setup we import your families and athletes.
Is Alcreo a good fit for your facility?
It suits independent performance and skills training facilities.
A good fit if
- Camp registration is managed in spreadsheets
- Evaluations don't reliably turn into programs
- Athletes drop off after their season
- Team inquiries need a clearer process
Probably not the right tool if
- You need athlete performance tracking or video analysis
- You run a league that needs scheduling and standings
- Your current facility software already handles registration and billing well
Communication with parents and guardians
Parents trust you with their athletes. Communication stays with the right adults.
Guardian waivers on file
Parent or guardian waivers are signed before training and attached to the athlete record.
Consent on every form
Forms include clear, unchecked texting consent with links to your privacy policy and terms. STOP replies are honored automatically.
Registered business texting
We help you register your number for A2P 10DLC, which mobile carriers require for business texting from local numbers.
Policies that stay current
Growth includes an auto-updating privacy policy, terms and cookie consent for your website. On Launch it's a $20/month add-on.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your sports training facility website could look like
An athletic site that speaks to parents and athletes and makes booking an evaluation easy.
Program and city pages help you show up for searches like "speed training for youth athletes near me" and "baseball lessons in [your city]." Coach credentials, clear programs and reviews help families choose you.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your sports training facility works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for sports training facilities
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with program pages
- ✓CRM, athlete pipeline and follow-up
- ✓Evaluation booking, waivers and texting
- ✓Registration, memberships and reviews
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with program and city pages
- ✓Camp, off-season and referral buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each business type and area.
AI for the routine work, with your team in charge
For a training facility, AI can answer parents' scheduling and program questions in the evening, when most of them are asked, and draft preseason invitations for your coaches to approve.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "six weeks before each sport's season, email parents of past athletes the preseason program with a registration link, then text a reminder a week later" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from facility owners
Don't see yours? Book a 15-minute call and ask us directly.
Can parents book evaluations online?+
Yes. They book an evaluation, complete a questionnaire and sign the guardian waiver ahead of time.
Can I run camp and clinic registration?+
Yes. Registration pages include payment, waivers, capacity limits and reminders for each camp or clinic.
Can I bill training memberships?+
Yes. Memberships bill automatically by card or ACH, and session packs track remaining sessions.
How do you handle minors?+
Guardian waivers are signed before training, and messages about minors go to the parent or guardian.
Can I manage team training inquiries?+
Yes. Track team inquiries from quote to scheduled to paid, with group invoicing.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other fitness & coaching businesses we set up
Related: Scheduling · Alcreo Payments · Funnels · Automations · CRM & pipeline · Websites
Full camps, and athletes who train all year.
Book a free 15-minute demo and we'll start building your website live on the call.