CRM and funnels for online fitness coaches who want to sell beyond their DMs.
Online coaching usually runs on a pile of tools: a funnel builder, an email tool, a scheduler, a payment app and a check-in form. Alcreo puts them in one account. We build your website, and you get funnel and email templates, application forms before sales calls, checkout with recurring billing and automated weekly check-ins.
You have an audience. The system behind it is often held together with tape.
Leads come from social, payments from one app, check-ins from another and programs from a third. These are the gaps:
Selling one DM at a time
It works at the start, but it doesn't scale, and good leads get lost in message requests.
Followers who never join a list
Without a free guide or quiz, interested followers never become leads you can email.
Calls with people who aren't ready
Your calendar fills with prospects who aren't ready to invest.
Billing across several apps
Payment links, subscriptions and failed payments are tracked by hand.
Check-ins that slip
Weekly check-ins depend on clients remembering and you following up.
Too many subscriptions
A funnel tool, an email tool, a course tool, a scheduler and a payment app all cost money and don't share data.
Leads, sales and client delivery in one account
We build your website and set up the account. Funnels are self-serve, with templates, guides and our support if you get stuck.
A website for your coaching
A home page, coaching pages and an application page, built by our team.
Funnel and opt-in templates
Build opt-in pages for free guides, challenges and quizzes from templates, with support from our team.
Email follow-up
New leads get a welcome sequence that shares your approach and invites them to apply.
Applications before calls
Prospects apply before booking, so your calendar fills with people ready to start.
Strategy call booking
Qualified applicants book a call on your calendar, with reminders.
Checkout and recurring billing
Clients pay through checkout pages and are billed monthly, with failed-payment alerts.
Automated check-ins
Weekly check-in forms go out on schedule, with reminders for clients who haven't submitted.
Programs and communities
Host courses, programs and communities in the same account.
Testimonials with permission
At milestones, clients get a request to share feedback, with clear permission to use it.
From a free guide download to a monthly client
A follower downloads your free meal-planning guide from an Instagram link. Here's how it could go.
Leads who don't apply stay on your newsletter and get invited to your next challenge.
This is an illustration of how the system can work, not a specific customer's results.
- Day 1Guide downloadThey opt in for your guide. A welcome email delivers it.
- Days 2–7Email follow-upFive emails share your approach, a client story and an invitation to apply.
- Day 9ApplicationThey apply for one-on-one coaching and qualify.
- Day 11Call rescheduledThey move the call with the reschedule link and book for Friday.
- Day 13EnrolledAfter the call, they join through checkout and are billed monthly.
- WeeklyCheck-insCheck-in forms and reminders go out automatically.
Set up for the way you coach
One-on-one coaching, group programs and digital products each need a different path.
One-on-one coaching
Higher-touch monthly clients.
- Applications and call booking
- Recurring billing
- Weekly check-ins
- Testimonial requests
Group programs and challenges
Cohorts and community.
- Challenge opt-in pages
- Group checkout
- Community hosting
- Offers to move up to one-on-one
Digital products
Programs people buy and do on their own.
- Sales pages and checkout
- Course hosting
- Email follow-up
- Order bumps and upsells
Fewer subscriptions, and they share the same data
Many online coaches pay for a funnel builder, an email tool, a scheduler, a course platform, a form tool and a payment app. None of them share data.
In Alcreo, a new client's payment can trigger onboarding and check-ins without anyone copying anything. Funnels, email, applications, booking, checkout, check-ins, courses and community are in one account.
Keep your workout or nutrition app for programming if you like it. During setup we import your leads and clients.
Is Alcreo a good fit for your coaching business?
It suits coaches with an audience who want a cleaner sales and delivery system. Local, in-person trainers should look at our personal trainer setup.
A good fit if
- You sell mostly through DMs
- You pay for several tools that don't connect
- Check-ins depend on you chasing clients
- You want to screen prospects before calls
Probably not the right tool if
- You need a workout-building or macro-tracking app
- You want someone to build and run your funnels for you
- You sell only through a marketplace
Marketing your audience will trust
Your audience follows you for a reason. The guardrails keep it that way.
Consent on every form
Forms include clear, unchecked consent language for texts, with links to your privacy policy and terms.
Unsubscribes honored
Emails include an unsubscribe link and texts honor STOP right away.
Registered business texting
We help you register your number for A2P 10DLC, which mobile carriers require for business texting.
Policies that stay current
Growth includes an auto-updating privacy policy, terms and cookie consent for your website. On Launch it's a $20/month add-on.
This is general information, not legal advice. Talk to your own advisor about the rules that apply to your business and your state.
What your coaching business website could look like
A clean site that turns followers into applicants.
Program and topic pages help you show up for searches like "online fitness coach for busy parents" and "online strength coaching." A clear method, honest client stories and an easy application help people take the next step.
What happens after you sign up
You don't have to learn the software on your own. Here's what the first week looks like.
One onboarding call
We learn how your coaching business works today, which tools you're keeping and what to fix first.
Your website and phone number
We build your website or connect your current one. Keep your number by forwarding or porting it, or get a new local number.
Your contacts and starter setup
We import your contacts, load the standard pipeline and turn on the starter automations that fit. You can rename stages and edit messages any time.
Live in under a week, with support after
Most accounts are running in under a week, though texting registration depends on the carriers. After launch, support helps when you want to change something.
Plans for online coaches
Both plans are month-to-month, set up for you, and your first 30 days are free.
Launch
$497 setup · first 30 days free
- ✓5–6 page website with coaching pages
- ✓CRM, client pipeline and follow-up
- ✓Funnel templates, applications and booking
- ✓Checkout, recurring billing and check-ins
- ✓Unlimited AI agents (fair use)
- ✓Up to 5 users
- ✓Compliance add-on: +$20/month
Growth
$997 setup · first 30 days free
- ✓Up to 35-page SEO website with program and topic pages
- ✓Email follow-up and challenge campaign buildout
- ✓Everything in Launch
- ✓3 website edits every month
- ✓Unlimited users and priority support
- ✓Compliance included
Phone, texting, email and AI usage is billed separately based on what you use. If you cancel in the first 30 days, there's no monthly charge, but the setup fee isn't refunded. Moving from Launch to Growth costs the $500 difference in setup fees. Google ad spend is paid directly to Google. Google decides Local Services Ads eligibility for each business type and area.
AI for the routine work, with your team in charge
For an online coach, AI can draft your welcome emails, challenge messages and check-in reminders, and help you build funnels from a description. Your voice and your coaching decisions stay yours.
You decide what AI handles. Anything that needs judgment, or a personal touch, stays with your team.
Describe a workflow in plain English
Type something like "when someone downloads the free guide, send five emails over a week, then invite them to apply if they've opened at least three" and the AI builder drafts the automation. You review it, adjust the timing or wording, and turn it on.
An assistant for routine questions
AI agents can answer common questions, collect details and book appointments by chat or text, in many languages. You decide what they say and when a person takes over.
Help drafting messages
Draft reminders and replies faster, then edit them to sound like your business.
Help when you want to change something
We show you the AI tools during onboarding, and support can help you adjust an automation later instead of starting over.
Questions from online coaches
Don't see yours? Book a 15-minute call and ask us directly.
Do you build my funnels?+
We build your website and set up the account. Funnels are self-serve, with templates, guides and support from our team if you get stuck.
Can prospects apply before booking a call?+
Yes. Applicants answer your questions first, and only qualified prospects see your calendar.
Can I bill clients monthly?+
Yes. Clients pay through checkout and are billed monthly, with failed-payment alerts.
Can I automate weekly check-ins?+
Yes. Check-in forms go out on schedule, with reminders for clients who haven't submitted.
Can I host programs and a community?+
Yes. Courses, programs and communities can live in the same account.
How long does setup take?+
Most businesses are up and running in under a week, starting with one onboarding call. Texting registration is approved by the mobile carriers, and their timing varies.
Can I keep my phone number and my current website?+
Yes. We can forward or port your number, or set up a new local one. If you like your current website, we can connect it to your account at the same plan price.
What does it cost, and what's billed separately?+
Launch is $297 a month plus a $497 setup fee. Growth is $597 a month plus a $997 setup fee. Both are month-to-month with the first 30 days free. Phone, texting, email and AI usage is billed separately based on use.
What happens if I cancel?+
Cancel in the first 30 days and there's no monthly charge, though the setup fee isn't refunded. After that there's no long-term contract. Closed accounts are paused for 30 days, and we'll send your contacts and website code on request. Your domain stays yours.
Other fitness & coaching businesses we set up
Related: Funnels · Alcreo Payments · Automations · CRM & pipeline · Scheduling · Websites
One system from follower to client.
Book a free 15-minute demo and we'll start building your website live on the call.